Meet the Designer
Susan Lovell
Creative and results-driven design leader with expertise in branding, marketing, and visual storytelling. Adept at managing cross-functional teams, overseeing multi-platform campaigns, and maintaining brand consistency. Proven ability to align creative strategies with business goals to drive engagement, enhance user experience, and optimize marketing efforts. Excels in digital and traditional media, web design, and project management to deliver high-impact results.
About Susan’s Journey
Her story unfolds across multiple industries, each chapter marked by innovation. At Reading Horizons, Susan didn’t just design—she elevated brand engagement, leading a full website redesign that modernized the company’s digital presence. She crafted marketing templates that streamlined execution, ensuring consistency across all touchpoints. Every asset she developed contributed to a larger narrative: one of clarity, impact, and brand cohesion.
Before that, as Director of Creative Services at Evan-Moor, Susan led a team of multi-tiered designers, managers, and creatives. She built workflows that optimized product development, introduced cost-saving measures, and implemented a Digital Asset Management (DAM) system to organize 40+ years of creative assets. Her leadership shaped not just individual projects, but the very foundation of how Evan-Moor’s design team operated.
But Susan’s expertise isn’t confined to corporate roles. Through Susan Lovell Design, she has partnered with educational publishers, marketing teams, and small businesses, crafting branding solutions, WordPress websites, and digital marketing collateral that amplify client visibility. She’s more than a designer—she’s a strategic thinker, bringing creative direction to industries that need it most.
With proficiency in Adobe Creative Suite, WordPress, Figma, project management tools, and digital marketing platforms, Susan seamlessly adapts to the evolving design landscape. Whether leading a creative team, reimagining a brand’s digital presence, or crafting print and digital assets, her mission remains the same: to transform complex ideas into visually stunning, user-centric experiences.
Her story isn’t just about design—it’s about impact.
Experience
Senior Visual Designer
Reading Horizons
Director of Creative Services
Evan-Moor Educational Publishers
Creative Director
Parris Printing (now owned by Prisma Nashville)
Freelance and Consulting
Susan Lovell Design
Bachelor of Science
Middle Tennessee State University
- Software: InDesign, Photoshop, Illustrator, Canva, Figma, Google Workspace, Microsoft Office, Asana, Wrike, Jira, Slack, Salesforce, HootSuite
- Branding & Identity: Logo Design, Visual Style Guides, Brand Strategy & Implementation
- Marketing: Digital & Print Collateral, eBooks, Social Media Graphics, Infographics
- Web Design & Development: Prototyping, Wireframing, Responsive Web Design, WordPress, Tailwinds, CSS
Accolades and Honors
2023
BEST of MARKETING
Marketing Supportive Partner
An award given by the Director of Marketing for supporting the team with elegant and impactful branded visuals for campaigns.
2024
Design Department Award
Quick and Powerful Creator
An award given by the Head of Design for efficiency in creating impactful designs that elevate the brand.
What Collegues Say
Susan’s ability for quick idea generation is astounding. Her work is always beautiful.
Knowledgeable and insightful, as well as an excellent active listener.
Susan’s attention to detail and creative vision are unmatched. She truly understands the essence of our projects.
I’m impressed by Susan’s depth of knowledge.
Great listener. Very good collaborator. Works great under pressure. Willing to step in when there are needed gaps.
A calming influence who brings balance to the team.