What I Do
01
Marketing Design
I specialize in crafting visual identities that define and elevate businesses, products, and individuals. I blend strategy with creativity and brand guidelines to ensure a cohesive and memorable presence across all platforms. By understanding a brand’s values, target audience, and market position, I create compelling visuals that tell a story, foster recognition, and build trust. My work extends to branding collateral, web design, and digital assets, ensuring consistency in every touchpoint. I not only make brands look great, but also help them resonate with their audience.
02
Web Design
I design marketing-focused websites that are both visually compelling and strategically effective. By blending creativity with user experience and brand consistency, I create websites that engage audiences, communicate clear messaging, and drive conversions. Every site is crafted with a deep understanding of a brand’s goals, target audience, and market position, ensuring a seamless extension of its identity. From layout to functionality, I build websites that not only look great but also perform—turning visitors into loyal customers.
03
Publishing
I design books and publications that inform, engage, and inspire. Every layout is thoughtfully structured to support content flow, reinforce key messages, and align with brand or educational guidelines. From textbooks to magazines and corporate reports, I ensure that design not only complements the content but also elevates the reader’s experience—making complex information accessible, engaging, and impactful.
Meet the Designer
Susan Lovell
Creative and results-driven design leader with expertise in branding, marketing, and visual storytelling. Adept at managing cross-functional teams, overseeing multi-platform campaigns, and maintaining brand consistency. Proven ability to align creative strategies with business goals to drive engagement, enhance user experience, and optimize marketing efforts. Excels in digital and traditional media, web design, and project management to deliver high-impact results.